From a raw idea to a company someone can say yes to.
Talk your idea through with a mentor who finds the gaps and helps you fix them. Get an Investability Score backed by your own evidence. Then have every document, your brand and the product itself prepared from what the mentor already knows — on Aindriya.
Shape it — by text or out loud
A mentor conversation, not a form. Upload notes or a deck; she reads them. She challenges weak spots and helps you close them.
Get the score, with reasons
Ten dimensions, weighted for your stage, each tied to what you actually said — and the three things to fix next.
Prepare what investors and banks ask for
Deck, financial model, valuation working paper, DPR and bank file — written from your brief, in your currency.
Build and launch
Name and domain, logo and brand, the app or website itself, launch posters and a launch video — the same brief, carried through.
More than a toolkit
A network around your startup.
Be found by investors — on your terms
Publish a teaser with your category, stage and funding requirement. Verified angels, funds and partner organisations ask for an introduction; you accept or decline each one, and you can see who opened your profile.
Show the team, not just the deck
Shoot or upload founder, co-founder and team videos and a product walk-through. Only the people you accept can watch them.
Let them try the product
Share the app you built as a live demo — websites open in a tab, mobile apps run in a phone frame. Already built it elsewhere in the studio? Link it to your startup.
Mentors who have done it
Get matched with a mentor in your field. They read your scorecard and brief first, then leave notes you can act on. Join their live webinars, or watch the recordings.
Courses from operators
Structured courses on pricing, fundraising, sales and more — taught by mentors in the network, with your progress tracked.
Cohorts and competitions
Apply to guided cohorts run with incubators and startup missions, and enter judged competitions with published criteria, real judges and levels to climb.
The journey
13 steps. One company. Explained once.
- 1Shape the ideaTalk it through with your mentor — text or voice. Find the gaps, fix them.
- 2Investability ScoreTen dimensions, scored on your evidence, with what to fix next.
- 3Vision, mission & one-pagerWhat you stand for, and one page an investor can read in a minute.
- 4Name & domainCheck the name is free and claim the domain.
- 5Investor pitch deckThe story investors expect, in the order they expect it.
- 6Financial model3–5 year projections built from your own assumptions.
- 7Valuation working paperAn indicative range, by the methods that fit your stage.
- 8Detailed project reportThe DPR a bank or a government scheme asks for.
- 9Bank loan fileThe credit proposal and the checklist of what to attach.
- 10Logo & brandA real mark, designed from what the company stands for.
- 11Build the productThe app or website itself — built from the same brief.
- 12Launch postersAnnouncement and social posters in your brand.
- 13Launch videoA short film that explains the product and the promise.
The Investability Score
Scored on evidence, not enthusiasm.
The score reads your whole conversation and marks ten dimensions out of 100, weighted for where you are — an idea is judged mostly on the problem and the founder; a company with revenue, on traction and unit economics. A claim with no proof earns little. A fatal flaw caps the total, and the report says which one.
- 1Problem & evidence
- 2Customer clarity
- 3Market size (bottom-up)
- 4Differentiation & moat
- 5Founder-market fit
- 6Traction & validation
- 7Business model & unit economics
- 8Go-to-market
- 9Execution readiness
- 10Fundability & risk
Re-score any time. The point is the next thing to fix, and watching the number move as you fix it.
The paperwork, prepared from your brief.
Each document is written from what your mentor already knows and asks you only for the numbers it does not have. Charts, tables and diagrams included; export as PDF; revise by talking to it.
- Vision, mission & investor one-pager
- Investor pitch deck
- 3–5 year financial model
- Indicative valuation working paper
- Detailed project report (DPR)
- Bank loan file & checklist
How it is charged
There is no separate fee for the Startup program. Mentoring, scoring, documents, brand and builds all use PRANA — the same credits as everything else on Aindriya — so you pay for the work you actually ask for. No success fee. No share of your raise.
What we do not promise
We do not offer or guarantee funding — we help you validate the idea and prepare to raise it yourself. The Investability Score is readiness feedback for you, the founder; it is not investment advice or a recommendation to anyone. Valuation papers are indicative working papers, not a registered valuer's report. Your idea stays yours and is kept confidential.
Start with the conversation.
Create your account the usual way — you will land on the Startup tab, with your mentor ready.