For founders / Aindriya Startups
From a raw idea to a company someone can say yes to.
A mentor to shape the idea, a score backed by your own evidence, your investor documents, your brand, the product itself and a network of mentors and investors — all in one plan.
- 1
- plan — everything on this page included
- 13
- things prepared for you, from one conversation
- 0%
- success fee on money you raise
- Problem & evidence8“31 store owners interviewed; 22 re-order by phone every day”
- Customer clarity8
- Market size (bottom-up)6
- Differentiation & moat5“Route density is an edge only above 400 stores”
- Founder-market fit9
- Traction & validation6“14 paying stores, 9 weeks retained”
- Business model7
- Go-to-market6
- Execution readiness7
- Fundability & risk6
Prove the route economics: run one full zone for four weeks and report cost per drop.
Illustrative example
01 / What is included
All of this is covered. One plan.
You do not work through a checklist. You have one conversation with your mentor — and from it, everything here can be prepared for you, in any order, whenever you need it. Use one thing or all of them.
Shape
Say it out loud until it holds together.
- Shape the ideaTalk it through with your mentor — text or voice. Find the gaps, fix them.
- Investability ScoreTen dimensions, scored on your evidence, with what to fix next.
Stand for something
Who you are, what you are called, how you look.
- Vision, mission & one-pagerWhat you stand for, and one page an investor can read in a minute.
- Name & domainCheck the name is free and claim the domain.
- Logo & brandA real mark, designed from what the company stands for.
Put it on paper
What investors, banks and schemes ask to see.
- Investor pitch deckThe story investors expect, in the order they expect it.
- Financial model3–5 year projections built from your own assumptions.
- Valuation working paperAn indicative range, by the methods that fit your stage.
- Detailed project reportThe DPR a bank or a government scheme asks for.
- Bank loan fileThe credit proposal and the checklist of what to attach.
Build
The product itself, from the same brief.
- Build the productThe app or website itself — built from the same brief.
Launch
Tell the world.
- Launch postersAnnouncement and social posters in your brand.
- Launch videoA short film that explains the product and the promise.
And a lot more
The people and programs around you.
- Be discovered by verified investors, funds and incubators
- Mentor matching, live webinars and courses
- Cohorts and judged competitions
- Team videos and a live product demo for the people you accept
02 / The Investability Score
Scored on evidence, not enthusiasm.
The score reads your whole conversation and marks ten dimensions out of 100, weighted for where you are — an idea is judged mostly on the problem and the founder; a company with revenue, on traction and unit economics. A claim with no proof earns little. A fatal flaw caps the total, and the report says which one.
- 01Problem & evidence
- 02Customer clarity
- 03Market size (bottom-up)
- 04Differentiation & moat
- 05Founder-market fit
- 06Traction & validation
- 07Business model & unit economics
- 08Go-to-market
- 09Execution readiness
- 10Fundability & risk
Sharpen the problem and who has it before anything is built.
Talk to more of the exact customer and test willingness to pay.
Build the first version and put it in front of real users.
Prepare the deck, the model and the valuation paper, and rehearse.
Re-score any time. The point is the next thing to fix — and watching the number move as you fix it.
03 / The network
More than a toolkit. People around your startup.
Be found by investors — on your terms.
Your startup is private until you say otherwise. Publish a teaser with your category, stage and funding requirement, and verified angels, funds and partner organisations can ask for an introduction.
- You accept or decline every request, one by one.
- Accepted people see your scorecard, brief, team videos and a live demo.
- You can remove anyone's access, and see who opened your profile.
- Lumen68/100$1.2M · SeedNext-morning restocking for corner storesRetail·First versionConnected
- Name withheld74/100$3M · SeedDialysis-centre scheduling that cuts chair idle timeHealth & wellness·RevenueAsk for an introduction →
- Orbit$400K · Pre-seedVoice tutoring for middle-school maths, in any languageEducation·IdeaWaiting for founder
Illustrative example
Mentors who have done it.
Get matched with a mentor in your field. They read your scorecard and brief before the first word, then leave notes you can act on. Join their live webinars, take their courses, follow the ones you learn from.
- Live sessions and recordings, priced in PRANA.
- Structured courses with your progress tracked.
- Show the team too: shoot founder and team videos right in your workspace.
Illustrative example
Cohorts and competitions.
Apply to guided cohorts run with incubators and startup missions. Enter judged competitions with published criteria, real judges and levels to climb — your score travels with you as one input; people decide.
- Enter with a scored startup in two minutes.
- Fees, where there are any, come back in full if a program is cancelled.
- Let the judges try the product: share the app you built as a live demo.
- 1LumenFinal
- 2OrbitFinal
- 3Name withheldSemi-final
- 4NestSemi-final
Illustrative example
04 / Straight talk
How it is charged
The Startup program is part of your Aindriya plan, and a plan comes with PRANA credits. Mentoring, scoring, documents, brand and builds draw on those credits, so you pay for the work you actually ask for and can top up any time. No success fee. No share of your raise.
What we do not promise
We do not offer or guarantee funding — we help you validate the idea and prepare to raise it yourself. The Investability Score is readiness feedback for you, the founder; it is not investment advice or a recommendation to anyone. Valuation papers are indicative working papers, not a registered valuer's report. Your idea stays yours and is kept confidential.
All of it, in one plan.
Start with one conversation with your mentor. Everything else is there the moment you want it.
Not a founder?